FIRST TOUCH BRANDING
EYE LYK is a Manila-based professional hair and makeup service brand offering both individual and commercial styling. From intimate moments to high-pressure creative events, it delivers transformative beauty tailored to every face and frame. With a deep understanding of aesthetics and storytelling, the brand blends art, technique, and intention in every brushstroke—executed with modern sensibility.
EYE LYK envisions hair and makeup as more than just aesthetic complements—they are powerful tools of visual storytelling. The brand aims to translate messages, identities, and concepts into looks that speak without words.
Driven by growth, efficiency, and artistic innovation, EYE LYK aspires to lead the industry with modern creativity, forward-thinking execution, and a trusted reputation built on technical excellence. It is a brand that sees beyond the surface—crafting beauty that resonates, endures, and communicates.
communicates and caters with two primary audiences:
Individual Clients
Creative Industry Professionals
The Eye Lyk logo is a refined visual expression of identity, vision, and artistic purpose. At its center is a stylized eye—an enduring symbol of perception and the ability to see beauty beyond the surface. Within the pupil, a star-shaped spark reflects inner clarity and creative brilliance, capturing the brand’s imaginative spirit and attention to detail.
The outer eye’s smooth, symmetrical form conveys openness, elegance, and calm confidence—qualities that align closely with the craft of hair and makeup. At the heart of the mark, the circular space holds a geometric starburst, inspired by the shimmer of cosmetic tools and the glint of carefully placed lighting in editorial beauty work. This central motif serves as a subtle yet deliberate nod to the modern artistry and technical precision found in every detail of Bea Arreola’s professional practice.
Supporting the icon, is a clean, adaptable typeface placed at the base of the logo. Its versatility allows the system to function seamlessly across various brand applications—from full logo lockups to simplified logo suites. Minimal in form yet rich in meaning, the overall design is anchored in geometric clarity and symbolic depth. It expresses a brand that is confident, creative, and forward-thinking—guided by visual intuition, refined aesthetics, and thoughtful craftsmanship.
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